Twitter is considered to be a powerful tool for today's businesses when used appropriately. It can help you get the leads, solidify your branding, and form connections with your prospects but the problem arises, if you have no followers, you can’t experience all the advantages attached to it.

Usually, Twitter followers hold real value for businesses; in fact, 35% of marketers say that they have gained a huge list of customers by using Twitter.

Further, in this article, we will examine certain ways that can help you increase your Twitter followers and take benefit of the many advantages of Twitter. The below-mentioned strategies will fit into one of the following 4 categories:

• Tweeting content that’s so enticing and/or informative that it’s likely to be retweeted

• Following others so that they’ll follow you back

• Actually, Tweeting content in a way that it gets seen

• Promoting your Twitter account efficiently

Twitter has an immense paid ads option which is very effective for acquiring followers, but various free options can be considered as the paid one is pretty obvious.

Presently, there are more than 1.2 billion accounts on Twitter, with more than 325 million worldwide monthly active accounts and more than 500 million tweets are posted on daily basis. First, to reach these accounts and gain new followers, you require an inviting profile and you also need to interact with influencers, tweet, retweet, tag people, and use appropriate hashtags, use images and videos, and promote yourself or your brand. Let’s look further about how to increase Twitter followers organically.

Customize Your Profile

It is important to ensure that you have a complete profile with your full name or company and a handle that fits your brand. Develop a keyword-friendly bio that also covers a link to your website and a personal photo or company logo. To ensure your page stands out, personalize the color scheme, and use a header image to match your brand.

Promote Yourself on Other Platforms

In today's time, it is important to share your handle with friends and customers using various social media platforms like Facebook and Instagram. With changing time, it is essential to go beyond social and rather than announcing it in a newsletter; put it on business cards, advertisements, and marketing materials; and, embed it on your website.

Keep an Eye on Your Competitors

Unquestionably, it is pivotal to check out how many followers your competitors have and who they are, and how often they tweet and what they’re tweeting. How do they respond to their competition or customers, what type of profile they have? and what kinds of content do they post that gets the most attention? To understand in a better way follow them and retweet their content to get on their way. This step is similarly important for people who wish to learn how to increase Twitter followers

Find Followers & Influencers                           

Everyone is aware of the fact that if you follow someone on Twitter, they will likely follow you back. Find and follow the popular influencers in your industry and if you’re especially in the food industry, for example, find and follow famous chefs. If they see that you’re following them, they may follow you back and your tweets could end up in their feeds. Whatever you do intend to enhance Twitter followers, try to accomplish it organically. Even though you might be tempted to purchase a list of followers, those lists are usually filled with bots that can’t buy your products or services and might be deleted by Twitter anyway.

Stay Active & Engaged

Interacting with users is a sure shot way to gain exposure and a more extensive following. Timely Tweet, reply to users who have mentioned or contacted you for customer support, like and retweet others’ posts, and add your comments frequently without being too excessive. When suitable, suggest other Twitter users by including their handle, and consider using Tweet chats to interact in real-time with followers who have the same interests.

Tweet at the Right Time

It is vital to find out when your users are on Twitter so they’ll see your tweets. Many people gain insights using data from various websites such as Sprout Social, Hootsuite or Buffer to schedule timely posts that won't get buried in your followers’ feeds. Restricting your activity to a tweet every one or two hours can make the most of your visibility without alienating your network. Understanding hashtags is crucial when you want to enhance Twitter followers.

Use Relevant Hashtags

Undoubtedly, Hashtags are substantially the most powerful feature on Twitter so use them while aiming for at least two per tweet. Hashtags help people find your tweets through search and ensure to use ones that are related to your brand and audience. It is vital to see what's trending in the market and look at competitors’ tweets for ideas or create a new one that might take off.